There is a very important and useful feature inside Google Analytics called Goals. Setting up a goal inside your Analytics account allows you to track how new leads came to your site as well as the path they took before coming a lead. Maybe I should take a step back. Inside Analytics,
If you’re not using Pay Per Click (PPC) advertising you are missing out on one of the best direct marketing systems ever invented. If that sounds like hype consider this; PPC is one of the only types of direct advertising that will put your ad directly and instantly in front of someon
Google offers a free tool for anyone who owns or operates a website called Webmaster Tools. It is a great and free tool for gaining insight into how Google sees your website when it crawls and indexes it. What it Does Displays Google’s view of your site Helps you diagnose site i
Hello everyone! Sorry for the ridiculously long delay between postings. A wise man once said ‘You can always tell how good a web designer firm is by how out of date their website is’. Let’s hope that’s true. I’m excited to announce our latest client Chris
A month or so ago I received a phone from Elaine. A prospective client who was calling on behalf of her husband’s neurosurgery practice. She thought that his practice should have a website and I agreed. So we met and discussed the web design process and began work on www.lewisto
For some reason I’m in the “re purposing” mood today. I came across a post entitled 100+ SMB Blogging Ideas to Kick Start 2010 and thought I’d share my favorites with you. Write 10 ways your industry will change this year. Break down the new laws that will aff
Here’s a few quick and simple tricks to grow your email newsletter list. Monthly Drawings Hold a monthly drawing for a gift certificate from among the new people who provide their email addresses to you that month. Employee Contest Want to get a lot of addresses fast? Start a co
Inland Solutions is a web design and Internet marketing firm geared to help you and your business realize the full potential of the Internet through usable, attractive websites and effective Internet marketing strategies.
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