If you’re not using Pay Per Click (PPC) advertising you are missing out on one of the best direct marketing systems ever invented. If that sounds like hype consider this; PPC is one of the only types of direct advertising that will put your ad directly and instantly in front of someone who is already looking for your product or services. Talk about being proactive! You would be hard pressed to find any other type of direct marketing that targets ‘hot’ customers as well as PPC.
One of the very best reasons to use PPC is that you can now, thanks to local targeting, use PPC to connect with your local market. Frankly in the past it just wasn’t feasible to use PPC if you had a local, brick-and-mortar business. PPC was more like shotgun advertising and better for selling services that were web-based.
Today however you can literally pinpoint the exact area that you wish to cover with your PPC campaign and only those people that qualify will get your message, saving you money on wasted clicks and putting your message in front of people who live, and shop, where your business is located. Not only that but if you want to sell your product to a specific area of the country or the world you now can do that and do it easily.
Still don’t believe us that PPC is the best? How about this; you can now use PPC to perform market research, the kind that used to take months to do and a big budget too, and do the same thing for practically pennies and within a few days. PPC allows you to measure the value of any market and the potential ROI of that market by simply targeting a few PPC ads wherever it is you’d like to go. With some of the new advances you can even specify exactly where you’d like your banners to be placed!
One final note. Today, as more and more people are using their smart phones and tablets to search and shop locally, PPC has become even more powerful. If there ever was a potential for a ridiculously high conversion rate it would be the huge amount of people who actually search as they shop, and this trend is only going to increase.
All the more reason to start looking at PPC with a lot more interest. Trust us, your competition already is.