I’d like to introduce you to the latest member to the exclusive “Inland Solutions Members Club”, SBC Slings and Binders. I’ve just completed their new website and I have to say, I think I hit a home run with this one. Here’s a screenshot of the new home page.
Feel free to take a look around and give me some feedback!
Some of the features I included on the website
Call to Action
I sat down with Jason at SBC and we decided that the best way to expand his business was to recruit more distributors while support current distributors. So the first thing users see when visiting this website is the free product catalog call to action button. This does two things: it gives the user access to SBC’s high quality, downloadable product catalog and also allows SBC to collect information about the prospective customer so they can make contact and continue the marketing process.
Online Product Catalog
For current distributors as well as prospective customers, I’ve taken the product catalog and re-purposed some of the information and technical specifications to allow for instant access to updated and new offerings.
This also helps SBC out in the search engine optimization game. I’ve included relevant keywords in the technical data to help boost them in search engine rankings.
Distributor Login System
With so many distributors already on board with SBC, they needed a way to streamline the process of getting the most vital information to each level of distributor they have. I set up an area for distributors to login and see pricing information specific to their level of involvement with SBC. Also, distributors without an account can request to have one set up for them.
In hopes of lowering costs of direct mail marketing, I created an HTML email newsletter template so any new marketing materials can be sent electronically.
Ability to Add and Edit Content
As with any website I build, the ability to add to and edit current content is included. This allows SBC to manage their website themselves and saves them from having to pay maintenance fees for every little addition they’d like to make.
Once again, this is included with every website I build. Blogging isn’t the latest trend for small businesses, it’s a necessity! Now you can learn what SBC is up to at your convenience!
The point of any website is to collect information about your potential customers. Strategically placed throughout the website are contact and request forms to allow SBC to not only gain insight into the type of person visiting them online, but to also allow them to effectively market to those visitors.