I finished the website a few weeks ago and I have to be honest, I didn’t expect Elaine to see a major return on her investment. I mean, let’s be honest, how many people search for brain surgeons online? Not exactly a booming internet trend. Also, Elaine had informed me before we got started on the website, that 99.99% of her husband’s patients were referred from other doctors. So my hopes weren’t high. So you can imagine my surprise when less than 2 weeks after we launched the website, a gentleman filled out the contact form asking to schedule an appointment!

It’s a great feeling to be able to show my clients that the investment in a properly designed website will be returned many times over. I know my clients aren’t millionaires and that’s why I show you exactly how your website will make you money and show you how to track that.

I want to thank Elaine and her husband for being such great clients and I wish them and their new website well!

When I was first contacted by CMD to create a new website for them, I had to take a closer look at how Attorneys gained business. The majority of law firms rely on word-of-mouth to obtain new clients. So I made the assumption that if you are visiting the CMD website, you’re probably looking for information that supports what your friend or colleague that referred you to them had said. With that in mind, each web page provides as much factual information about the law firm as possible, while putting a heavy emphasis on either calling the law firm directly or filling out one of a number of contact forms.

Here’s a screenshot of the new Creason, Moore, Dokken & Geidl website:

It was a pleasure working with everyone at Creason, Moore, Dokken & Geidl.

Visit the new Creason, Moore, Dokken & Geidl Website

Feel free to take a look around and give me some feedback!

Some of the features I included on the website

Call to Action

I sat down with Jason at SBC and we decided that the best way to expand his business was to recruit more distributors while support current distributors. So the first thing users see when visiting this website is the free product catalog call to action button. This does two things: it gives the user access to SBC’s high quality, downloadable product catalog and also allows SBC to collect information about the prospective customer so they can make contact and continue the marketing process.

Online Product Catalog

For current distributors as well as prospective customers, I’ve taken the product catalog and re-purposed some of the information and technical specifications to allow for instant access to updated and new offerings.

This also helps SBC out in the search engine optimization game. I’ve included relevant keywords in the technical data to help boost them in search engine rankings.

Distributor Login System

With so many distributors already on board with SBC, they needed a way to streamline the process of getting the most vital information to each level of distributor they have. I set up an area for distributors to login and see pricing information specific to their level of involvement with SBC. Also, distributors without an account can request to have one set up for them.

Email Newsletter

In hopes of lowering costs of direct mail marketing, I created an HTML email newsletter template so any new marketing materials can be sent electronically.

Ability to Add and Edit Content

As with any website I build, the ability to add to and edit current content is included. This allows SBC to manage their website themselves and saves them from having to pay maintenance fees for every little addition they’d like to make.

Blog

Once again, this is included with every website I build. Blogging isn’t the latest trend for small businesses, it’s a necessity! Now you can learn what SBC is up to at your convenience!

Data Collection

The point of any website is to collect information about your potential customers. Strategically placed throughout the website are contact and request forms to allow SBC to not only gain insight into the type of person visiting them online, but to also allow them to effectively market to those visitors.

Here’s a screenshot of their new website: